Company Profile

Founded in 2003, New Age has grown from a small single-brand distribution company to a diversified corporation with a complimentary multi-brand portfolio. New Age brands currently compete in six growth segments: ready-to-drink tea, energy drinks, premium bottled water, ready-to-drink coffee, kombucha, and relaxation drinks. Our supporting Colorado-based distribution powerhouse provides a unique and sustainable competitive advantage that amplifies our brands and maintains retail penetration.
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Company History

Our history is one of continuous innovation and brand-building, capturing significant brand and revenue growth since our founding in 2003. Originally a distribution company with a single brand, Aspen Pure water, all-natural Xing Tea was created in the interest of giving consumers an alternative to the artificial, unhealthy offerings of mainstream competitors. Xing has since diversified their product with the formation of Xing Energy, an all-natural, non-GMO energy drink. In June of 2016, New Age Beverages Corporation was formed with the acquisition of Aspen Pure and Xing Beverages by Búcha Live Kombucha. New Age has since merged with Marley Beverage Company, a reputable and appealing brand created in partnership with Bob Marley’s family. Following the merger, New Age has experienced continued unprecedented growth, solidifying an immense wealth opportunity for shareholders.

Leadership – Brent D. Willis

New Age Beverages Corporation is an employee-owned enterprise led by Chief Executive Officer Brent Willis, a West Point & University of Chicago graduate with 20+ years of General Management, C-Level, Board, and Private Equity experience with global leaders in the CPG space including ABInBev, Coca-Cola, and Kraft Foods.